I’m sitting in Starbucks craving my usual latte and this sudden feeling of terror comes over me. I start to ask myself the following question… have I been sold my life? Basically, have I made choices from what I drink to how I spend my valuable free time because I’ve been conned into doing so. Take Starbucks; its coffee and muffins. Yet as a civilisation we feel more comfortable knowing that there is a Starbucks within walking distance from where we are. Is it because coffee is needed to keep the body functioning properly? No. Is it because Starbucks offers us truths that we could not discover from the comfort of our own homes? No. Then why? I believe Starbucks is a representation of a lifestyle that we have been sold. From its recognisable cups to its Instagram and Facebook photo potential (of which I’m guilty of myself). It shows others we are current, have friends and just like the celebrities who drink from there. Truth is I didn’t even like coffee until I felt the need to drink from Starbucks to keep up with the current trend. So the individual, quirky thing about me not liking coffee is now gone…
The Mail Online
At times like these I wonder; does my life have to be this way? What if we are in fact part of an overall matrix whereby our thoughts, desires and even daily routines are predetermined? If so, could this force be the media? I think so. So how do the media reach us in order to control us? These days it has to be through our smartphones and in particular the Mail Online app.
This app is great for a quick review of the news; however the news can be deeply depressing these days. You can feel the fear it puts in us by scanning the headlines; murder, rape, disease and natural disasters make up most of them. Yes we like to read it to keep us in the loop so we are not embarrassed in front of our colleagues at a work lunch when a hot topic is being discussed. But in reality we don’t enjoy it and so we tend to seek solace in paradisiac realm of the UK showbiz section. It is here where we can share the feelings of being on an exotic beach or on the red carpet of an award show. We feel safe in the knowledge that what we are reading is not going to leave us feeling scared and therefore depressed. That may be the case, but there is the rise of another emotion that can lead to depression. This emotion is envy. To me, envy is a silent assassin contracted by the media to keep us coming back for more. We end up feeling subconsciously envious about celebrity bodies, style and relationships. At first we may feel high and mighty and trivialise what we read. However there is a potentially damaging side effect to this celebrity life envy. That is, we begin to lose our own identity and start the transformation into beings created and maintained by the media. For example, I’m starting to notice the subconscious changes in my behaviour and perhaps outlook. All of a sudden I’m craving Starbucks, or I’m planning holidays where I imagine myself jumping off yachts in Ibiza. I’m making style choices that on the surface seem to be from my own creative mind and my good ‘fashion eye’ but in reality that’s not the truth. The truth is my style was already chosen for me! I just didn’t know it at the time.
A New Life
So now I’m second guessing all my decisions and choices. And it feels amazing! Guess what? I don’t ‘need’ those sunglasses as seen on David Beckham! I don’t ‘need’ a Starbucks coffee every morning and I don’t want to read about Kim Kardashian and Kanye! I’m free! And now I’m getting to know myself, my tastes and what I like to do with my spare time! It’s a new chapter and I’m excited. I’m rediscovering my uniqueness and my potential positive impact on the human race, free from the media’s control (as far as I can tell).
Don’t get me wrong, I’m not nearly as interesting and inspiring as I thought I might be, but at least I’m me.
Thanks for reading!
The Young Philosopher BCN